Blog, blog, blog........
Welcome, children, to our blog, a little space on which you may leave your personal imprint (as it pertains to literature and my class, at least). If you have not blogged yet, then it will be an experiment for both of us; I have not had a class blog - ever! It should be more fun for you to do this than regular responses, such as a journal, because we can bring other outlets to the blog that can add to the discussion.
If you look at the sidebar, I will continuously post links throughout the year - some to help your writing, some that are relevant to all aspects of our class and some that may just interest you. Still working on that, so bear with me!
I'm really excited to hear (read) what you have to say, but please keep it appropriate or I'll have to end up censoring you, and no one wants that to happen. I know I'll find wisdom in your words, and I'll provide you with as much direction as I can.
So here goes nothing. ;-)
Buy Me! Ad Analyzation
In the comment section of this blog, you will post your findings on the analysis of your TV commercial. First, turn your answers from yesterday into a cohesive paragraph explaining the required details of the assignment in a Word document and save. Then copy and paste your link first (it's ok if it's a YouTube link) and the paragraph into the comment section.
Dallas Molster 11/17/09
ReplyDeleteBlue
Buy Me!
The product is Old Spice for men. This advertisement is directed towards men. The product could also be directed towards young male adults. This ad is targeted towards young and middle aged men because this product is designed to make men more approachable since they will smell nice. The message of this ad is to show that using old spice will make you manlier. There is a jingle in this advertisement that makes the commercials mood happier but also serious about being funny toned. In this ad, there is a man in a locker room who is talking about using the old spice product. The man is wearing only a towel to seem manlier and he is showing that the product will make hair grow (which wouldn’t actually happen) to show that the product is for manly men. There is only one man in the commercial and he seems to be a very confident individual. An object that stands out to me is the product itself, which is old spice. It makes me feel like I want the product. The technique used in this ad is Pathos. The commercial is using humor to sell the product but the humor is somewhat dry so it makes you think about the commercial itself. I believe that the sub-category is Urgency because the product is saying how you will grow hair instantaneously (which is a metaphor for becoming more manly) which makes the viewer feel like they need the product right away.
http://www.youtube.com/watch?v=4Aj55sgudlc
The product being sold is Proactiv.The audience this commercial is being directed towards is anyone that has acne, oily or bad skin in general. It is direcered towards anyone that has bad skin because this product will help it get better. The message of the advertisement is that if you are breaking out, and want clear skin, you should buy Proactiv because it works on men, woman and all age groups. It also is implying that you will have more confidence because your skin will be nice. There is a jingle in the backround that is catchy and upbeat to get your attention. In this ad, they show before and after pictures of customers that have used Proactiv. It also has Jessica Simpson in it and she tells how she uses the product and how much it has worked for her. The commercial also tells you how to use this product and has facts on what dermatologists say about it. The people in this ad are costumers, showing how this product has worked and dermatologists telling facts on how this product works. Also, Jessica Simpson is in it and she says how well Proactiv has worked for her. What stood out to me was the before and after pictures. This made me feel like Proactiv actually works because the pictures show that afterwards their skin is so much clearer. The three techniques in this commercial are testimonial, special offer and facts and figures. This ad is testimonial because they use Jessica Simpson to present it. This ad is also using facts and figures because it states that they are the best acne treatment and the number one selling acne treatment. It is also using special offers because it says if you order now you will get fifty percent off shipping and a free refining mask. Another category that was used was flattery, because they used a celebrity which makes us think that popular/rich people use it. Also this commercial uses transference because they showed pictures showing Proactiv, using Proactiv, and the results of it.
ReplyDeletehttp://www.google.com/#hl=en&source=hp&q=jessica+simpson+proactive+commercial&aq=1sx&aqi=g-sx3&oq=jessica+simpon+proa&fp=1c443ffcb5a5cce1
The product of this commercial is hefty trash bags. The commercial is directed to people who stuff their trash bags very full and don’t want their trash bags to break. The ad is targeting this demographic people because they could sell their item to this group of people who need heavy-duty trash bags. The message in this ad is that hefty trash bags are more durable trash bags that hold more trash than the regular brand trash bags. The mood of this ad is happy. Also there is a chant in this commercial that can get easily stuck in your head. In this ad there is an older man and a younger man that is stronger. The older man pulls out the hefty trash bag and it does not brake and afterwards the younger more in shape man pulls out the store brand trash bag and it does brake. The relationship between the people is that they are opposites. Their body language implies that hefty bags are better then regular brand trash bags. The pizza box stands out to me because you wouldn’t think that a trash bag can hold a pizza box but in the commercial a hefty trash bag can. The Logos technique is used because the commercial actually shows you the food (facts) that is put in the trash bag. The subcategories of this commercial are name-calling, glittering generality, repetition, and facts and figures are used in this commercial. The commercial says that other trash bags are weaker, the trash bags can hold three times more than regular trash bags, it has a catchy phrase “hefty, hefty, hefty; wimpy, wimpy, wimpy”, and shows the food that goes in the trash bags.
ReplyDeletehttp://www.youtube.com/watch?v=sIdBTrxBsBw
The product is Mighty Putty. The audience of the commercial is housewives or people who stay at home and need an easy way to fix things. It’s targeting this demographic because this product is easier to use then rubber cement or anything else. The message of the add is that their product is simple and easy and long lasting. Billy Mays is showing how much pressure it can withhold and that it’s strong enough to pull a fully loaded tractor-trailer. The object that really stands out is the tractor-trailer because it shows how strong and reliable the product is. The main technique is Logos because it shows all the things that it can do and proves that it really can. One of the subcategories is facts and figures because it shows all the things it’s capable of. Another subcategory is special offer because he adds an extra six sticks of it.
ReplyDeletehttp://www.metacafe.com/watch/2389222/super_bowl_xliii_commercial_etrade_talking_babies/
ReplyDeleteThe product of this commercial is E-Trade, which is an investment group. The audience of the commercial would be to the people who are not using E-Trade. This commercial is telling us that anyone can use it and all regular people, like a baby who is inexperienced, can use this investment group. This demographic is being targeted because many people are interested in anything that has to do with children and babies because they are cute and innocent and they are relatable to people. The message of the ad is that anyone can invest in E-Trade because it is easy and a lot of people are in it. There is technically a song in this commercial because of the baby singing. The song is easy to remember and helps the commercial to be well known. The mood of the song is comedy and whose whole purpose is to make you laugh. In this commercial there are two babies in a nursery room in front of a computer. There are two people in this ad, which include two babies. The two boys are good friends by the way that they talk to each other and look at each other while talking. The babies in this commercial talk and they are talking to one another about investing in this E-Trade company and how a lot of people are in it, also they talk about the many who are interested each and everyday. The objects that stand out are the babies themselves. They are right in front of a computer talking back and forth and singing. They are in the nursery with a crib and a changing station. It is representing maybe the changes that the E-Trade can make in your life. Three main categories of technique that are used in this commercial are the plain folk because the baby represents that anyone can do it if a baby can because they are so inexperienced. The next technique would be testimonial because the babies are well-known because a talking baby is truly hard to forget about. The last technique is emotional appeals because everyone thinks that babies are innocent and cute and they make most people laugh and happy as well. The subcategories used in this commercial are transference because people associate babies in a positive way making them believe that the product is a good and helpful item and also bandwagon because in the end it tells you that there are so many people each day that sign up for this investment and it makes you feel like you need it. From this commercial I would probably make this investment just because of the babies.
https://www.buysnuggie.tv/flare/next?tag=os|af
ReplyDeleteThe product that I chose is the snuggie. It is a blanket that you can put your arms into so when you are reading or maybe even getting up to change the channel to the tv you can stay warm! This commercial is targeted at people who want to stay warm without raising their heat. Now it can even be for your dog! The commercial is targeting people because in the winter you need to stay warm but since the economy is bad right now some people may not be able to raise there heater. So with the snuggie it makes it easier to stay warm and even when you get up, or when you’re reading you stay warm. The message of the snuggie commercial is how blankets can slide off or when you need to get up you have to take the blanket off. But with a snuggie you can keep it on if you have to get up and you will stay warm because it also has sleeves! There is no song along with the ad. In the ad there is someone with a blanket on and showing the difficulties that they go through when they have to get up to change the remote or get a drink. Then it shows someone with a snuggie. They look very warm and can get up no problem and don’t worry about the blanket not covering all there body parts, because the snuggie is big enough to cover your whole body. The person without the snuggie looks very frustrated because they are cold and the person with the snuggie looks happy, comfortable and most of all warm! The objects that stand out most to me in the ad is the snuggie of course and the blanket that the girl is using before she has the snuggie. The technique that this ad uses is pathos because it deals with emotion such as frustration when the girl doesn’t have a snuggie and she needs o keep getting up and then gets cold. Then the girl with the snuggie is very happy and content because she is not only staying warm but also when she has to get up the snuggie stays on. There are also some subcategories used in this commercial. One of which is transference because the woman speaking uses a lot of positive words like “the snuggie is wonderful and will keep you very warm”. It also uses emotional appeals like I said in the previous question when the girl gets frustrated because her blanket is covering her all the way but the girl with the snuggie is very comfortable and happy.
The product that I am doing is the Dunkin donuts coffee commercial.
ReplyDeleteThis commercial is targeting people who drink coffee and people who want to be able to order coffee with names they can say.
They are targeting this because they are trying to tell you to buy Dunkin Donuts coffee over there coffees like Starbucks that have really weird and not English names. The message of the ad is that you should buy Dunkin Donuts over any other coffee . It should be easy to buy coffee and you should have to speak a different language to get it . In this ad they are singing a song about the names of the coffee and about how they don’t know what language it is . In the ad the people are at a coffee place buying coffee and they are choosining about how they want to be able to buy coffee that doesn’t have weird names that could be another language. They people behind the counter are supposed to just be people that work at the coffee place. And the man that walks by is supposed represent how easy it is to get Dunkin donuts coffee and how much faster it is to just go to Dunkin Donuts. The relationship between the people are that they are just random people in line waiting to get coffee . and they want to be like the guy who has Dunkin donuts. The other people are the people that are supposed to work for a coffee place . The objects that stand out to me are the boards that have the coffee names on them. They have weird names and I don’t think anyone knows how to say them . Also the cups stand out because they have like French names and we are in America so it should be English . The catigories of advertising techniques that are used in this ad are name-calling and bandwagon.
This is used
http://www.youtube.com/watch?v=r2y_GwKzxck
Buy Me!
ReplyDeleteThe product in this commercial is a Sony Bravia LCD TV. The product is targeted at the general public because everyone watches TV, so why now experience it in bright, vivid color. This ad is aimed at the general public because everyone watches TV at some point in the day and some people would like to watch their TV in the brightest and most vivid color possible. Sony made this ad is to show the amazing color quality of the Sony Bravia LCD TV. The sound department chose a classical song that builds anticipation and suspense to capture the audiences’ attention. In this ad the director had hundreds of massive paint bombs explode in sync to the classical music that was inputted by the sound studio and they use different colors of bright paint to show the color quality of their LCD TV. It all leads up the finale where the paint bombs were set up vertically on the sides of a skyscraper to explode in color order. Just before the big finale a clown runs through the frame. The clown runs in and out of the frame frantically and away from the building to show that the big finale is about to happen. Most advertisements have their product as the main focus of the ad, but the way this commercial chose to do it is just to focus on the sequences of exploding paint. So what stood out the most is the use of bright, vivid colors in the commercial to capture the audiences’ attention. The main technique that the director uses is emotional because it appeals more toward someone’s sense of sight and hearing to emphasize amazement or entertainment factor in the ad. Why this commercial is so popular is because it captures the viewers attention by attracting them with the use of bright colors and originally of the commercial.
the actual ad.
http://www.metacafe.com/watch/269863/sony_bravia_new_ad/
"The Making Of"
http://video.google.com/videoplay?docid=7187335191952779612#docid=-8968670874246851458
The product I used for my advertising project is the Band Hero commercial. The audience that this commercial is trying to draw in is individuals who like playing video games. Also they are trying to get girls my age (16-17) to go out and buy Band Hero. The ad is targeting this demographic because people now are big into video games and if they see that a big celebrity is playing the video game or is in the video game then people might buy it. The message of the ad is that since Taylor Swift’s songs are on the new Band Hero people should go out and buy it. In the commercial there is one song called Love Story. The mood of the song uplifting and makes you happy. In the beginning of this advertisement Taylor Swift, Rivers Cuomo from Weezer, Pete Wentz from Fall Out Boy, and Travis Barker from Blink-182 are recreating the famous Tom Cruise scene in Ricky Business where he slides into the hallway dancing in his underwear. Taylor Swift is wearing a sliver dress with black boots. Then all the walls and furniture in the room moving out and they are now on stage at a concert. Taylor Swift is singing Love Story, Pete Wentz and Rivers Cuomo are playing the guitar that comes with Band Hero, and Travis Barker is playing the drums that come with Band Hero. The relationship between the people in the commercial is that they are in the music business. The body language that is implied is that everyone in the commercial is happy and excited to be playing Band Hero. The objects that stand out to me were the guitar and drums. The objects make me want to go out and buy them because it shows how much fun they are having in the commercial. The technique used in my commercial is ethos. Ethos is celebrity endorsements and the commercial used Taylor Swift. My subcategory is testimonial. Testimonial is when a product is endorsed by a celebrity or by an expert. In this case Taylor Swift is endorsing Band Hero.
ReplyDeletehttp://video.google.com/videosearchq=band+hero+commercial+video+with+taylor+swift&oe=utf8&rls=org.mozilla:enUS:official&client=firefoxa&um=1&ie=UTF8&ei=2woES7XIBNPTnAfVi7xr&sa=X&oi=video_result_group&ct=title&resnum=4&ved=0CBYQqwQwAw#
My commercial is the one in which the restaurant Red Robin in trying to sell their Bonsai Burger. This commercial is targeted towards a family audience. It has humor and high imagination to draw in its consumers. The demographic is a majority of families with young children. In the commercial, families are on a tour at the Red Robin Department of Deliciousness. When arriving at the Bonsai Burger stand, one of the fathers voluntarily does the virtual reality scenery. After putting on the goggles and holding imaginary Bonsai Burger, in the middle of explaining the way it looks, the man looks to his right and claims to see a monkey who wants his burger. It seems to frighten the man as he stands up and proceeds to run away claiming, “Monkey wants my burger.” Upon arriving at the stand, the music excites you and makes you want to keep watching. Behind the man in the goggles sits a huge picture of the Bonsai Burger. The colors seem to be extremely bright to help it stand out from the rest of the scenery. When changing the scene to when the man in running away from the monkey, all the walls are bright red. This is probably because Red Robins main color is red (clearly since its in the name). This ad targets the way its audience is feeling, their emotions. It makes the audience laugh because it’s supposed to be humorous to its viewers. Overall, The message of this ad is if you try the Bonsai Burger at Red Robin, it’ll take you on a wild adventure. It’s a fun course that everyone enjoys… even monkeys.http://www.youtube.com/watch?v=Q-8RUxmdPzE
ReplyDeleteCsoltow purple
ReplyDeleteFor the commercial I picked the product is cover girl two-step lip gloss. The audience is really any females. The message to girls is to persuade girls to buy long lasting, non-dull lip gloss. The ad is targeted to this demographic because females where make-up and this ad may make them want to buy their lip gloss. It shows how there product is better than everyone elses and that it lasts longer and it compares what the other lip gloss looks like and does and how their lip gloss is better and more worth your money. They are just in a room and everyone is wearing black at first ad at the end the girl is wearing a red dress. There are men in it and they are implying that the product is untouchable and will stay on no matter what. Things that stand out in the commercial are the bright colors and fast movement. This commercial is pathos because it tried to get you enthusiastic about the product and excited. Lastly, this commercial is an urgency commercial and name calling by saying there product is better and more worth buying.
http://www.youtube.com/watch?v=o8HtMzmJdBA
Matt Dross Purple
ReplyDeleteThe product in this particular commercial that is being displayed is the video game Guitar Hero. This ad I think is intended to be aimed towards the younger generation of people or teenagers who like to play video games and listen to music. The ad is targeting this age group because they know that the younger generation is more likely to buy their product than an older generation. The ad starts out in the living room or entrance of a house with music playing. If you have ever seen a Guitar Hero commercial before, you will recognize the music and you expect people to come out dancing with a guitar or drums but instead no one does. The ad then takes you outside the house where the band Metallica is tying up the usual dancing people to a tree. The lead singer of Metallica, James Hetfield, then says, “You really think we’d let them prance around in their underwear for our commercial? I think not.” He then presses a button and the house in back of them explodes. This commercial is intending to be funny and also attract the many fans of Metallica. The technique that is used is Ethos because they are using celebrities to promote their product. The subcategory used is a testimonial which is a product endorsed by a celebrity. There is the jingle in the beginning of the song that is always played in Guitar Hero commercial and a short clip of a Metallica song. The people in the ad are the band members from Metallica. The message in the ad is that if you buy Guitar Hero, you can play music from Metallica just like they do. The clothing that the band members wear is black and implies a slick and cool look that is often associated with band members.
http://www.youtube.com/watch?v=USXYJ8htAaw
The commercial that I chose to do my report on is the AT&T lost dog commercial. This commercial uses celebrities and also toys with your emotions. In this commercial a young girl is trying to find her lost puppy and a man sees her ad and sends a picture of it with his AT&T cell phone to his celebrity friend. He sends it to many friends and eventually the dog was found. To find this dog they were using AT&T cell phones. The company is trying to say if you use AT&T your problem will be solved faster. The people in the commercial were very helpful to this little girl especially the celebrity. He brought the dog to the little girl. AT&T is saying if this celebrity uses it is considered cool. This commercial is related to all ages. It is uses in pagos and logos because it uses celebrities and it plays with your emotions because it makes you feel sorry for the little girl. I feel that this commercial was moving to buy their phones or plans.
ReplyDeletehttp://www.wireless.att.com/learn/video-library/
Mike Stirparo
ReplyDeleteMrs. Biafore
American Lit Purple
17 November 2009
http://video.google.com/videosearch?q=indian+pepsi+commercial&hl=en&emb=0&aq=1&oq=indian+pepsi+#
The product they are advertising is Pepsi.The audience directed in the commercial is anyone who is thirsty or young children. They’re targeting young kids so the kids bug their parents to buy some Pepsi because the commercial makes the young children think that if they drink Pepsi they will become an expert at training animals.The message of the ad is to show that everyone wants Pepsi, even animals, and if you drink Pepsi you can have control over all animals and creatures.
Yes there is dramatic music in the background. The music is intense and dramatic.
In the advertisement there is a young boy who opens a can of pepsi and discovers that he can make elephants stack on top of each other. And the older he gets the higher the stack gets. Until one day he is performing his act in a circus in India and the elephants are stacked tall and then another child opens a can of Pepsi and the elephants walk towards him still stacked one on top the other. Then the original boy opens another can of Pepsi when he was thinking on a rock extending over a river and an hippoptomus jumps out. The ad took place in India and the people are amazed at the boys talent to control the elephants. The people are wearing traditional Indian clothing.The peoples relationship can be described as entertainer enertaining an audience. Their body language shows that they are impressed and amazed and some are even scared.The objects that stand out to me are the elephants and the Pepsi. The elephants make me feel like I could do anything I wanted if I drank Pepsi and the Pepsi made me feel thirsty.
The product i chose the commercial on is lashblast mascara. This commercial is directed to women. The ad is targeting this demographic because women wear mascara, they wear mascara to make there eyelashes look darker and thicker. The message of this ad is that you should buy cover girl lashblast mascara. In this commercial there is a song playing in the background the mood of this song is very happy and the song is very catchy. In this advertisement Drew Barrymore is talking about the lashblast mascara and she puts it on and the camera gets a close up of her eyelashes to show you how long and beautiful it makes them. In this commercial it also shows a close up on the brush itself, to show you that it has 50% more bristles that single out every lash. It then compares the lashblast brush to a regular brush. It shows the before and after of her putting on the mascara and you can clearly see a difference. Her clothes in this commercial are very stylish and colorful. There is no connection between Drew and any other people because she is the only one in the commercial. The body language of Drew shows that she is very happy and excited. she is smiling and dancing around the whole time. The object that stands out most to me would be the brush, when they get a close up and show the bristles, and when they show her applying the mascara, it makes me want to get it because it makes them look so much fuller and longer. Other than that she doesn't use any other props. I would say of the three main categories of technique, ehtos is being used here, because they use Drew Barrymore and she is a famous celebrity. The subcategories that are used are; loaded words, Transference, TestimonialRepitition, and Facts and Firgues.
ReplyDeletehttp://www.youtube.com/watch?v=L_U2lEgvMq0
The product for this particular commercial is etrade, which is a financial corporation. This commercial is intended for people who buy stocks, bonds, etc. and trade it off for a profit. The ad chose a very good demographic to target because the stock market is a big thing right now that is easy to do and makes a large amount of money. The message of the ad is vague because it is more humorous to so people will pay more attention to it. If anything, the message is just saying to use etrade because it is good for your overall life status. It is saying that etrade can get you out of a slump, or it can just improve your overall income. There are no songs or jingles in this ad. The setting of this ad takes place in what seems to be a changing room in a club for golfers. There is a baby talking to the computer in a little golfing outfit and a man behind him with a uniform as well. The man is also taking out and putting in clubs into his bag as if they had just finished a game. The baby is talking to the webcam on top of the computer about how the game went with the man behind him. They go back and forth on one of the rules of the game to clarify who was correct. The baby slowly works up to the point of how people should buy etrade because it is a smart investment opportunity. The relationship between the two people seems somewhat corporate like. There is also the chance of them being friends. They are both displeased with each other because the game that they had just played had gone bad when a dispute started. Not many object stand out to me because the baby takes up most of the screen. You do see, however, the golf bag that the man is holding. Golf clubs can be very expensive so the commercial is showing that both of them are somewhat wealthy. The ad is using the Pathos technique because it is appealing to people’s humor over everything else. The other technique that is probably used in here is Logos because at the end of the ad, the baby starts saying some facts about how etrade can help you with your money. If someone was to look even more extensively into this commercial, I am sure that they would find man other marketing techniques. http://www.metacafe.com/watch/2375322/e_trade_golf_baby/
ReplyDeleteLance Frati
ReplyDeleteMrs. Biafore
American Literature-Purple
17 November 2009
The product is a MAC computer. The audience of the commercial is to all people but mostly adults because of its appeal. The ad targets this group of people because it wants to persuade people to forget the PCs, just use a MAC. The MAC is way better for all people than the PC. There are no songs or jingles in the ad. The guy named PC is talking to the guy named MAC about what they can do. Everything that PC says, MAC always says that he can do better or one-ups him. Then by the end of the commercial PC realizes that he is not better than MAC and then the Apple symbol pops up. MAC is a fit looking guy dressed in a modern outdoor outfit. PC is an older looking gentleman with a suit jacket and a comb over. There are no objects but the things they say are well said. PC says something and MAC always out does him. Logos is used because MAC explains facts how PC is better. A subcategory used would be persuasion because is it persuading you to buy the product.
Commercial Blog
ReplyDeleteThe commercial that I chose to do is the 2009 Wal-Mart Christmas commercial. This commercial is advertising the Wal-Mart store chain. It is trying to persuade audiences to do their holiday shopping at Wal-Mart. This commercial also reminds us of the American troops overseas and shows that Wal-Mart supports the troops. The commercial is targeting the American community; it tries to relate to all people in our country. Wal-Mart stores are located in America and through the sensitive topic of war and the fact that we should not forget our troops this holiday season, the ad is trying to get people to shop at Wal-Mart stores. The message is that Wal-Mart cares about American troops. This reminds us to think of our soldiers this Christmas which appeals to consumers in America because we can all relate. In the commercial, there is background music that sets the mood to the sensitive message the commercial is trying to make. It starts out by showing an American troop in Iraq and they are in the middle of a hot dry desert. It then begins to snow. Next it moves to a scene in the mall where a little boy just finished sitting on Santa’s lap and telling him his Christmas wish. Then the mother asks what he wished for and the boy responds saying “something for Daddy”. You can infer that the soldier in Iraq is the boy’s Dad and that it was the little boy who wished for it to snow. The object that stands out to me is the snow in Iraq. The soldier’s couldn’t help but to smile, you can tell that it only reminded them of home and being with their families. I conclude that the technique used in this commercial is Pathos. The commercial reminds you of those fighting for our country and it may bring longing to those with loved ones in Iraq. The subcategory that is used is emotional appeal. This commercial can bring sad emotions if somebody lost someone in the war, it could make you feel proud of you troops and your country, and it can bring out many emotions in somebody.
http://www.youtube.com/watch?v=v9lkmd-mMJ0
-Lauren Carroll
http://www.youtube.com/watch?v=oQAB_HPKEPA&feature=email
ReplyDeleteThis is a Pepsi commercial with Jimmy Fallon in it. He drinks a Pepsi and dances down the city street. There is a girl that joins in after a few seconds and does the same thing as Jimmy. Jimmy was wearing a red short sleeve shirt with a with long sleeve shirt underneath with jeans. The girl was wearing a long skirt with a blouse with a sweater over top of it. They were both wearing sneakers. The setting was in a crowded city street. The people start to stare at the two while they were dancing on the sidewalk. They were on the opposite sides of the sidewalk though. Near the end of the commercial they come together and start dancing on the roof of a taxi cab.
http://www.youtube.com/watch?v=eORxVrkvUqI
ReplyDeleteThe product that I selected is the T- Mobile myTouch 3G. The audience of the commercial is the people watching the channel that the commercial airs on. Audiences could change depending on the channel that the commercial is on. T- Mobile is trying to get their existing customers and new customers to upgrade their phone or switch to their service to get the phone. The song presented in the commercial is “If You Want to Sing Out, Sing Out” by Cat Stevens, which is very catchy. Their message to the consumer is to buy the cell phone because the celebrities have it. The celebrities are adding their personal style and passing it onto the next and so on in front o a white background. The celebrities in the commercial are Jesse James, Whoopi Goldberg, and Phil Jackson. The object that stands out is the phone. The three main categories are bandwagon, because of the celebrity endorsement. Glittering generalities because the personalization of the phone by each celebrity. Also, humor because Jesse’s picture of him on the phone. A subcategory is the facts and figures because of the brief info at the end of the commercial.
Link : http://www.youtube.com/watch?v=4nIUCRIX9-o&feature=related
ReplyDeleteThe product in the commercial is a cell phone bill texting plan. AT&T is advertising a way for you to spend less money for your cell phone. The audience that this commercial is selling to mainly is parents but its directed towards the teens as well. AT&T is targeting this group of people because they want people to think that they are reliable and an inexpensive phone company. The message of the ad is to tell people that there is a better cell phone company out there and that you don’t have to spend a fortune for a new phone or a wireless plan. In most ads there is a jingle or catch phrase but in this commercial there wasn’t one. In this advertisement there is a young girl and a mom. They are at home and the mother just got her cell phone bill. She calls the girl out into the room and starts yelling at her for going way over her bill. As they start to talk you see and hear that the girl is talking in text meaning that she is using abbreviations instead of actual words. During the conversation the mother is able to decode what her daughter is saying, she get’s very mad at how much her daughter is texting. The people in this advertisement seem close with each other, like they have that mom and daughter relationship. In the ad there was a mother and a daughter. Their body language shows that although the situation is very tense they seem okay with what happened. They weren’t very close but it seemed like the daughter had somewhere to be and the mother wanted to not have this happen again. The objects that stand out to me are how the girl is talking in text. She does it with such ease and talks as if that’s how she normally talks. To me this shows that the commercial was going for a very easygoing theme and a way to draw people in so they don’t forget the commercial. The different types of advertising techniques that AT&T uses in this commercial are bandwagon, plain folks, and special offer. They use these techniques because they want to make it seem like everyone is texting, they wanted people to see that this could happen to anyone and the wanted to show people that they could get a free deal if they signed up. The one subcategory that is used is urgency, because AT&T wants people to think that this deal is only for a limited time only.
http://www.youtube.com/watch?v=c-qt5szlQ_U
ReplyDeleteThe product of the ad is Rock band of Beatles songs. In this product you can either play instruments such as the guitar and drums or sing songs of the Beatles. The audience of this product is through the ages of 10-37 who like music and like to rock out the music of the Beatles. The ad is targeting this demographic because these are the type of people who are interested in this product and would like but the product to listen to music. The message of this ad is to persuade people into buying the product so that people can sing and play instruments and have a good time. In the ad there is a song playing. The song is not necessarily upbeat but its not depressing either. The mood is to make you get in the mood to listen to the Beatles. In the ad the Beatles are walking across a crosswalk in a street with a ton of other people following behind them. A young girl then gives a guitar to John Lennon, one of the members of the Beatles, and they all start playing their instruments and everyone around them is dancing and having a good time. The peoples clothing is not like the clothing you see today. The clothing is the type of clothing you would see in the 70s. The relationship between the people in this ad is first that the Beatles are friends and band mates and the people around them are just random people. The things that stand out the most in the ad is the old-time cars in the back round and the peoples clothing. The technique that is used in my ad is ethos. Ethos is celebrity endorsement and the ad is ethos because there are celebrities in the ad who are trying to sell their product. Testimonial is the subcategory in the ad because the Beatles are the celebrities in the ad and they are selling their product.
http://www.youtube.com/watch?v=s3KEkBqDahg
ReplyDeleteThe product that is being advertised in the commercial is oxiclean detergent. The audience that this commercial is being directed to would mainly be women. The ad is targeting this demographic because it advertises something that is used in washing machines and most everyone has a washing machine. The message of the ad is that you need to this product, the oxiclean detergent, because it can save you time and energy when you wash your clothes. The kids can even help because it is so easy to use. There is a song that is playing in the background of the commercial. It is very upbeat , putting the audience in a happy mood and saying that if you use this product you will be very happy with your results. In this commercial there are several things happening. Billy Mayes is in a grocery store and is standing behind a table that has the product on it that he trying to sell. He sows the pros of the product and shows what you won’t have to do anymore if you get this product. The commercial jumps scenes to two kids using the oxiclean detergent and showing that they can use it because it is safe and easy. The commercial also shows how the product works. The people in the ad are women because the setting is in a grocery store and women are the ones who do the shopping and laundry mostly. The bjects that stand out to me is the detergent ball itself. The idea that is associated with this is the easiness of the product and that kids can even do it. You just have to throw it in the washing machine and you are good to go for twenty-five loads of laundry. The main category hat this commercil falls under is logos because it has facts about the product they are selling. Special offer and facts and figures would be the subcategories this commercial goes under because special offer is when you get something for free if you buy a certain thing and fact and figures is when they explain what the product does and some facts about it and what it does.
The product of my ad is Doritos from Frito Lay. This ad is directed to make poeple want to go out and buy their product. The audience is chip lovers who want to buy Doritos. The ad is tageting this demographic because they are trying to put humor into their ad rather than have a boring ad that just reveals their product. I think the mood of this ad is excited and happy becuase the men seem to be joyful and because their is humor involved in the ad. Another thing the creators did was to make a rock song in the background. This is trying to show how Doritos are good and enjoyable. The ad starts off as one employee coming next to another who is holding a snow globe. The man says that the snow globe will give you whatever you want, so he asks the snow globe if every person in the office will get free Doritos today. So he shakes the globe and then throws it at the vending machine. He then says I guess thats going to happen. Some objects that stand out in the ad to me are the snow globe and the vending machine because that is where the most excitement happens. The category, Pathos, is used in the ad because it is showing humor to try to make more people buy the chips.
ReplyDeletehttp://www.youtube.com/watch?v=uwfehvyqV3U
The product in this ad is a TV station that has basketball on it. This ad is directed toward basketball fans. It is also directed toward people who don’t watch basketball or watch it on a different station so they can watch in on that station. This ad targets this demographic because it feels it shows the game better than other stations. The ad has the message that they show the game better than other stations can. The commercial is very funny but has no music in it. In the ad they have 3 people get off a bus in the middle of the desert to look at a cactus. The cactus is called the “Shaqtus”, it is a normal cactus that has Shaq’s face and number on it. The 3 people are all friends and they look relaxed and their body language suggests they are very eager and want to touch the “shaqtus.” The shaqtus stands out to me because it has a face on it and a number. It would make me want to watch the program because it suggests that it is very entertaining and humorous. The ad is an Ethos ad because it has a celebrity endorsement. It is in the subcategory of testimonial because it is endorsed by a celebrity.
ReplyDeleteThis is the website: http://www.youtube.com/watch?v=tEJldO6GFIM
The product that I chose was Oxy Clean. The ad is directed to stay at home parents or someone who is in a maid service. What the commercial is tried to tell people that there product is the best and the mc, Billy Mays, is yelling and is hyper to get the viewers attention. They are telling you that if you want the best results you have to use their product. The mood of the mc in the ad is excited and energetic. The way that Billy Mays shows that there product work the best, he put stuff that leaves perdiment stains on a shirt and rubs them in, than he pours the product over it and shows that the stains were removed. The background looks like if he’s on a game show and he’s the host, he is wearing a blue shirt and blue jeans. Billy Mays uses a lot of hand jesters which makes it more exciting and helps get viewers attention. The technique used in the ad is path because there is a lot of energy and excitement. The subcategory is fact and figure, Billy Mays proves that there product can remove and kind of stains.
ReplyDeleteLink: http://www.youtube.com/watch?v=9gspElv1yvc
ReplyDeleteThe product that this commercial is trying to get across is to have people donate 18$ a month to help fin homes for these animals, and to treat them. The audience is just everyday people sitting at home watching television that have extra change to spare, and it could also be targeted towards companies that could donate money. The message of the ad is that there are these helpless animals that have no one to defend for them and they are being abused, so they want people to donate money. There is a song in the beginning of the ad and it is a slow and very sad and depressing song. In the ad they play very sad pictures that are depressing and where the animals are all beat up, then it goes to a women sitting on a couch with a dog next to her in dark clothes and talks to the audience in a low and calm voice. The pictures in the ad really stand out to me, they are really sad. The emotional category is used in this ad.
http://www.youtube.com/watch?v=DwhTYFwfACA
ReplyDeleteThe product of the persuasive commercial I chose was the Lock it Up Gatorade commercial, That’s’G. The audience that is being targeted is most likely to younger audience around the ages between 7 or 8 to about 11 or 12. Yes, it is possible that there are older or maybe even younger audiences targeted but not necessarily. The ad is targeting this demographic because they are trying to show that if you drink Gatorade you will be able to perform like some of the greatest athletes. The message of this ad is to get viewers to drink Gatorade like some of the greatest athletes that might possibly be many people’s role models. By doing this they think they are going to perform like the athlete. There is no specific title given to the song that is playing during the commercial. The mood of this song would be considered pathos with a bit of emotion to it because when you listen to the song it gets you feeling pumped up. What is happening in his advertisement is that they are showing different clips of different well known athletes who have accomplished many goals playing their sport. The people who are included in the commercial are the well known United States Olympic beach volleyball gold medalists Misty May-Treanor and Kerri Walsh playing on a beach volleyball court spiking the ball. Also, Michael Jordan who played for the Chicago Bulls, Dwayne Wade, who plays for the Miami Heat, and Kevin Garnett who plays for the Boston Celtics are shown playing the game of basketball in their uniforms, dunking the ball and celebrating on the court. Eli Manning who plays for the New York Giants and Ladainin Tomlinson who plays for the San Diego Chargers are also shown playing a football game scoring touchdowns and making fantastic passes. The champion tennis players, the Williams sisters, Venus and Serena are also shown playing tennis matches. Others who are also shown in the commercial are normal people who are shown practicing trying to become great athletes like the ones in the commercial. The relationship between the people in the ad is that they are all playing their sport and they are working hard and celebrating what they have accomplished. The objects that stand out to me the most are the athletes playing their sport and how they are performing amazingly and how it shows how their hard work is paying off because they are celebrating over their victories. This feeling makes me want to go out there and keep practicing my sport to try to become just like the athletes on the commercial. Out of the three main categories I believe that the ethos and pathos are used. I think this is so because they have celebrities playing their sport on the commercial and also because they are showing the emotion of those players as they are playing. The subcategories that are used are repetition and plain folks. These subcategories are used because during the commercial they show the Gatorade bottle multiple times to get the viewers attention about what the commercial is for. Plain folks is also used because it shows that anyone can use this product because they have celebrity athletes using it and also average people.
Rachel Fenimore-Blue
http://www.youtube.com/watch?v=NJEKqI1e714
ReplyDeleteThe product that is being displayed in the commercial is called a shamwow. It's a towel that can absorb a high amount of liquid without it dripping out. It's perfect for cleaning up messes. This ad is seen to be a unique product, which strikes the audience's attention towards it. The product targets the demographic well. It's succeeding the persuasive, informing point that Vince is trying to get out to everyone; trying to let everyone know that shamwow is something different, but affective. The audience itself is directed to the people who have trouble finding products to clean their houses with. There are no jingles or songs in this commercial, but Vince's enthusiasm spices everything up and adds a high tone in the commercial. He is extremely enthused about advertising this product. His enthusiasm makes the audience enthused as well. Vince is the only person in this video, but his independent self got a good word out to everyone about the product. He seems to be using a lot of hand motions, showing that he's passionate about advertising shamwows. The thing that stood out to me the most was when Vince poured cola onto the piece of carpet and put a shamwow over it and it sucked up 50% of it like a vacumn. Vince gives the right information out to the audience in a right manner. He even throws in getting some shamwows free if you order now. The more the bargain, the more the product will be sold.
Bud Lite Commercial
ReplyDeleteThe product I chose was Bud Lite, an alcoholic beverage. This product is directed to beer drinkers; young men in their mid 20’s to early 30’s. Dog lovers could also be targeted because the dog is a central part of the commercial. The demographic is the average (young males) beer drinker. The two men are healthy, not overweight, middle class males. The ad’s message tells people (men) that Bud Lite is the perfect beer. Bud Lite is not too heavy, and not too light. It is just right. There are no jingles in the commercial, however the commercial is comical. It is supposed to make the audience laugh. It is laid back. The men’s body language is relaxed. No stress just goofing off, hanging out with a buddy. One of the men tries to show his friend that his dog can talk, but the dog just barks. The dog’s owner is African American, his friend is Caucasian. The men appear to be in the suburbs. The dog is a large fluffy white poodle. Not a typical dog for a guy. The men are dressed in casual clothes. Next, the dog drives a large old car with the two men in the back seat. The dog is a reckless driver. The car hits a fire hydrant and runs over a curve. The dog’s owner isn’t bothered by his driving, but his friend seems alarmed. The first situation is “too light” and the second situation is “too heavy.” Bud Lite is just right. Ironically, the dog may be seen as a drunk driver or a designated driver for two people who like to drink. Some men might thing a “Lite” beer is not manly. There are different advertising techniques that are used in this ad. One technique is the use of plain folk. There are just two average guys standing around having a drink. The dog does tricks for Bud Lite. Another technique that is used is snob appeal. This is demonstrated by the man trying to show off the tricks his dog can do. And the final technique is name calling. Even though the ad does not directly blurt out another brand of beer, it does imply that other brands of beer are too heavy or too light. This ad uses pathos which means emotions. The ad uses ironic humor to make people laugh. The dog doesn’t talk, but can drive a car. The passenger is afraid because the dog is reckless but he doesn’t seem surprised by the dog driving the car.
The prodct the ad is selling is coca-cola. This ad is showing us who are interested in how vauable and delightful this product is. In this ad there is a man who is taking a nap on the ground in the park. As he is sleeping there is a coca-cola beverage laying next to him. All different kinds of species of insects gather together to take this drink from him. They go through many obstacles in the process of taking the drink. First they roll the drink down the hill into the stream, it then flows down stream, down the waterfall, into a birds nest, and then into many flowers. When it falls to the ground the insects move towards the drink. One big insect open the drink and it flows through the flower giving it this shiny glow to it. It was like the drink was magical. I liked how all the insects worked together to steal this drink. I thought the commercial was very interesting. The backround music flowed with what was going on. If i watched this commercial and i had never had coca-cola, I would go get some right now.
ReplyDeleteThe main focus of the advertisement is to tell people about Doritos and how great they taste.
ReplyDeleteThis advertisement does not use any fancy jingles or songs. Instead, the ad provides humor. This is considered pathos, because it provides humor to generate the attention of the viewer. In a subcategory, this may be considered a transference, because it uses many words to make you want Doritos and it exemplifies how good they taste. In the advertisement, a couple of co-workers gather around the vending machine. One guy has a snow globe that he says is his crystal ball. The man then throws the snow globe at the vending machine to get some free Doritos. The three co-workers’ body languages are that they are so hungry while on their break that they will not stop at anything to get a bag of Doritos. The snow globe stands out the most in this advertisement because it shows that Doritos are so irresistible to have that you must stop at nothing to get them. This ad appeared during Super Bowl XLII, which may show that this was intended for an older age group. The overall message of this ad is to buy Doritos because they’re very delicious and irresistible.
The commercial being showed is Old Spice. This commercial is being directed towards men who want to smell like a man. This ad is targeting that you should wear Old Spice if you want to be a man. The message is that if you wear Old Spice then you will be a different kind of man. At the end of the commercial you hear whistling. The mood of this commercial is. At the beginning of the commercial the man is skiing. Then he goes through a tree and comes out reading a book in a chair. After that he goes through another tree when bench pressing and crashes into a clubhouse. Then he comes out and hits a golf ball. He later catches the ball and he reveals himself as a woman, but he really wasn’t. The setting goes from a mountain to trees to a golf course to a beach. The people involved were the man and the woman at the end. The actions he does are skiing, reading, benching, and golf. The clothing that was worn was snow gear, lounge wear, workout clothes, a golf outfit, and a blue sweater at the end. There is a woman in the commercial, but there isn’t really a relationship between them. One thing that stands out in the commercial is the bird that is flying by the man when he is in the air while bench pressing. One idea I might associate the bird with is that the man is really high in the air. The main category of technique that is used in this commercial is pathos. It is used because it gives you this anxiety that if you use this product that you will be like the man in the commercial. Three subcategories that are used in this commercial are bandwagon, transference, and urgency. Bandwagon is used because it’s saying that if you wear Old Spice then you will become a man, and every boy wants to become a man. Transference is used because the man does all these impossible stunts without being injured. Urgency is used because boys are urgent or excited to become a man, so if they wore Old Spice then they would be considered a man.
ReplyDeletehttp://www.youtube.com/watch?v=DwhTYFwfACA
ReplyDeleteBhowell blue
My commercial is one from Gatorade the drink. The commercial’s audience is people who play sports and can drink this drink to make them better and more energized. This commercial can also target ordinary people because anyone can drink even though you don’t play a sport. What the commercial is trying to tell you is that it is the best and all pro sport playing people drink it. This drink helps them with their energy and makes them play good. The music is to grab your attention. In this commercial it is loud and lots of banging a clapping to get your attention to look at the screen. The people that drink this drink is this commercial are all pro’s. they try to advertise that this drink will make you like the pro’s and you will be good just like them. The setting is where ever a sport is played like; a basketball court, football field, soccer field, volleyball court, tennis court, in the snow, or even on a race track. The body language is up beat, they yell and cheer for themselves and show that they are doing a good job, and Gatorade makes them do good. The object that stands out to me is when the Gatorade bottle is slammed on the table to show that it is the best drink and all pro’s drink it. Gatorade shows that it gives a lot of energy to the players. The two categories of technique is used. Ethos is used because they use celebrities which in this case are professional sport players. Pathos is also used because it shows lots of emotions that are going on inside of the pro’s.
http://www.youtube.com/watch?v=2VnBfw6c41A
ReplyDeleteMy commercial was a Pepsi ad featuring the famous soccer star David Beckham. The ad starts showing a soccer game and David Beckham leaving the field to go on the side for a minute. Beckham stands across for a boy who happens to be drinking a Pepsi. David asks if he can have a sip of his drink. The boy hands him the drink and David thanks him. After drinking some David gives it back and says, “Cheers Mate.” As David is walking away the boy says excuse me and asks if he can please have David’s shirt. Beckham takes his jersey off and hands it to the boy. When Beckham is handing his jersey to the boy, orchestra music begins to play. This small sample of a song gives you the mood of joy and happiness. The boy then uses the jersey to wipe off his Pepsi. The boy returns the jersey to Beckham says Thanks Mate and walks away. The boy’s shirt says Juventus which is an Italian soccer team. In this ad Beckham is playing on Manchester United against Juventus. At the end a voice from a broadcaster comes in saying, “This is just not Beckham’s day.” In the commercial the two characters are not related in any way, except through the Pepsi. The body language of the young boy shows he understands who he is in the presence of. The Pepsi can stands out to me because the boy is wearing a plain grey shirt and the can is very bold. Also Beckham’s jersey stands out to me because he is wearing bright red. These objects give you a sense of warmth and you want to have them. The advertisement is targeting all types of people. Young kids because there is a young boy in the commercial. Also, people who like sports because soccer is shown in this commercial because they are more likely to view the advertisement and agree with what the ad is trying to sell. The ad uses ethos as well as testimonial as a technique; David Beckham is a celebrity endorsement. Also, flattery is used because you feel if David wants to drink it then it must be what rich and popular people drink. This ad also shows plain folks because the young boy is drinking the Pepsi as well. Another technique used is emotional appeals, the ad shows a soccer game so immediately people who love soccer or sports in general feel they need to keep watching and what is on the ad must be true. The message of the ad is that even if you are opponents Pepsi can bring you together. It shows that Pepsi was more important to the boy then the star soccer player’s jersey.
http://www.youtube.com/watch?v=O30bXECD36I
ReplyDeleteIn the TV commercial the product is to get Verizon Wireless ass your phone company. It is directed to those who want a reliable 3g network and also to Christmas shoppers who might want to buy it as a gift. They made it a Christmas ad because they believe they will make more sales in the Christmas season. The ad’s message is to choose Verizon over ATT because they have a better 3g network. There is a Christmas song playing that gets you in a cheery mood. The story line of the commercial is the misfit toys from Rudolf the Red Nose Reindeer are asking why the ATT's iPhone is with them. Then ATT's 3g coverage pops up above the phone and it shows spotty coverage and that’s why it's there. It then tells you to buy Verizon phones. The misfit toys all have something wrong with them so they are implying that there is something wrong with ATT's coverage. I think that the toys in the Christmas setting really stick out and get you interested. The category of technique this falls under is pathos. It's in this category cause the ad has a feel of happiness in it cause it is Christmas time. Also it is funny because they put the iPhone with the misfit toys. The sub technique it uses is name calling. The ad talks about Verizon's 3g coverage being way better than ATT's.
AAl-Amin Purple-http://www.youtube.com/watch?v=uPo-jLHMb2Q
ReplyDeleteThis commercial is aboout a new phone that was created by google. The audience that is being targeted is a wide range, from teenagers to older adults. Teeenagers can download cool apps and older adults can use it to help them with here busy life style. The message of this commercial is that you can make the phone the way you want it,because it's supposed to be a phone that you can personalize. The commercial barely has words, the only wods you hear are th words of a song playing in the background(cat stevens-if you want to sing out). And in the commercial the song says if you want to be you be you, relating back to how the phone is a personalized phone. In the commercial celebrities are holding the phone, and each time a diffrent celebritie comes up the phone changes to their personal liking. (background, color,etc.) the people in the ad are celebrities, there body language is comfortable and happy. The main object of this is the phone. In this commercial they used the bandwagon technique, snob appeal, and also celebrity indorsements. in a way the also used repitition, because the background music is catchy, and if you see the commercial enough it will get stuck in your head.
Mitch Fairer
ReplyDeleteThe product shown in this commercial is the car company Fiat. The audience that this commercial is targeting is all everyday people that need a commuter car and all car drivers. These commercial targets this group of people because they need a reliable commuter car that will get them were they need to go. The message in this commercial is that all Fiat drivers love their Fiats. What happens in this ad there is a man driving a Fiat in a city and there is another man ride a bike next to him. Every time that they stop the man on the bike leans on the other man’s Fiat. The next time they go to stop the man in the Fiat backs up right before the man on the bike can lean up against it and he falls. There are two men in this commercial. One on a bike and another in a car. The one in the car is angry with the man on the bike because he is leaning on the Fiat. The objects that stand out in this commercial are the Fiat and the Bike. The Fiat shows feeling of calmness in how it is a very plain looking car. The bike shows a feeling of being better than everything else. The main technique used in this commercial is Pathos because it uses humor to promote the Fiat by how the man acts and it uses the emotion of love when it says that all Fiat drivers love their Fiats. The sub categories in this commercial are plain folk and loaded words. It is under the plain folk category because it implies that the common people use the car. It is under the loaded words category because it says that all Fiat drivers love their Fiats. This is what happens in this Fiat advertisement.
http://video.search.yahoo.com/video/play?p=fiat+commercial&ei=UTF-8&fr=yfp-t-701&tnr=21&vid=000181618474
http://www.youtube.com/watch?v=KFJliQqpvz0
ReplyDeleteThe product commercial that I chose was Evian Mineral Water. There seemed to be no specific audience for this advertisement. There is no demographic because water is consumed by everybody. The purpose of the commercial I think is to show people how Evian revitalizes you and keeps your body's youth. The song that they use in the video is Rapper's Delight by Sugar Hill Gang, and the song is upbeat, and makes you feel good. In the advertisement, babies are roller skating on the streets, and doing tricks. The babies represent how you feel when you drink Evian water. How the babies are dancing and skating show how revitalizing the water is. The advertisement uses Transference because the commercial makes you feel good. It also
uses Glittering Generality because they use pure and natural, even though they're very vague
words. It also uses Emotional Appeal because watching the commercial makes you happy.
The product in my commercial that I chose is the black jack taco from Taco Bell. The audience that the advertisement is directed to is people who like new foods. The ad is targeting this demographic to let the public know they have a new item and they should come and try it out for the price of 89 cents. The message that the commercial is getting out is the new black jack taco. Yes there is a jingle. I think it is energizing so it makes the watcher want the food more and more. In this advertisement they are showing things that are black including there new product which is the black taco. The setting is just a white room. In each scene there is something black that they point it out then a random guy comes in and says “black taco”. They are modeling what ever they have that is black like jeans, eyes, sheep, dogs, dresses, and boots. The girl is wearing jeans, the dude has a black eye, the sheep is black, and also the black taco the man is holding. They are using ethos because although they aren’t using celebrates it is built around the people staring in the ad. A subcategory that is used is transference. All the images are using black which is what they are trying to promote. Another subcategory is urgency because the price is so low and they make it look so good you really want to go out and buy one to enjoy. Repetition is also used. They must say black in almost every line.
ReplyDeleteIn 2009 At&t launched a new commercial and Mary J. Blige stared in it showing off the phones while walking towards the camera filming the video. The product is phone service, but the video only shows the type of phones they sell. Commercials use techniques to attract customer. The technique used in this video is ethos because Mary J. Blige is showing the product off by having a celebrity use it, but there is really no targeted audience because phone services vary from all ages. The only targeted thing I can think of is that they are targeting people who like Mary J. Blige. Therefore the audience is basically everyone. This At&t ad is targeting the demographic of using a famous person to sell their product because they know regular people want to but things that famous people have. Its like if a celebrity were to wear a dress around people from all over would see it and see that she is wearing it, that would make people want to wear it because they are a fan of that person. This ad doesn’t have much of a message, but at the end of the ad it has someone speaking telling about a plan At&T offers. Also another message of this ad is that if Mary J. Blige is on the At&t plan and it can handle all her press anyone can be on the plan and be happy. Some commercials use music and having Mary J. Blige star in this, they must have one of her song in it. There is one of Mary J. Blige’s songs in it and it is called “Nothin On Me”. The mood of the song and commercial is happy and fierce. In the commercial, Mary J. Blige is strutting down a white room it looks like because the walls and floor is completely white, but orange, yellow, and pink colors are splattered everywhere into shapes in the background. As she is walking she is texting and calling people on her At&t phone, which is what the commercial is about. As she walks her song “nothin on me” is playing and she is shedding clothes as she goes. What shedding clothes mean in this commercial is that she has one outfit on and then the does a motion and the next outfit is on. All her clothing is very bright and vibrant close because of the background is all white and it was a big contrast so it made the video pop out more. Mary J. Blige was the only person in the video and her body language showed when she was walking that she owned the place. She was walking with such confidence it made her look really fierce. It showed the product very well because she was showing the phone by flaring it around for everyone to see. I would say that the phones actually stick out in this commercial because they pop up in the corners and they are big. Also there are words on them so that automatically brings them to my attention. I would think that Mary J. Blige’s clothes would because they had so many different outfits, but it didn’t. Ethos is used in this commercial because it is celebrity endorsement. They used a huge superstar, Mary J. Blige, to show off the product thinking that people would just want to buy it off of the fact she has one. I think the subcategory is Bandwagon because it seems like they are saying Mary J. Blige has this so you should too.
ReplyDeleteCommercial Website:
ReplyDeletehttp://www.metacafe.com/watch/2595475/verizon_wireless_comer-cial/
Paragraph:
Buy Me! Ad Analyzation
Ryan Sternberg
Literature-Red
Ms. Biafore
18 November 2009
My family uses Verizon Wireless as a cell phone service. It’s very reliable and their commercials are incredibly entertaining. I looked up their commercials online and one caught my eye. In it, several different scenes were shown while a calm and relaxing song was played. Most of them were of people, teens, kids, and adults, doing activities together. First, there was a teen boy helping a younger boy ride a bike. Then there was some adults in a dark conference room looking at some graphs on a large screen. After that, there was a Verizon Wireless worker getting out of a pickup truck in a field near a telephone tower. Then there was two girls chasing a dog around a house. After that, there was a women sitting in a classroom and a man hands her a Verizon touch screen phone. Finally, a group of Verizon workers huddled together as the company name appeared ended the commercial. During all this, several different announcers talked about how training and teamwork can help you succeed. From this, I concluded that the message of the ad is that the people that work for Verizon Wireless learn and work together to help us make this service the best. The ad may be targeting adults and college students because many hardworking adults and young adults need a cell phone in their jobs, school, and to stay in contact with friends or family. The commercial could also target teens and kids because many younger people use a cell phone to stay in contact with friends and family. To interest these people, the ad used two out of the three main categories of technique for advertising. The first one it used is called logos. It means that the commercial used logic or facts. When the announcer said that through training and teamwork, we can move forward, he was stating a fact. Pathos is the other main category of technique for advertising used in this commercial. Pathos means that the advertisement sets off one of your emotions. The female announcer said that through training and teamwork, we can make jobs. This may make us feel happy because we are looking ahead at what we can accomplish. The commercial also used two advertising techniques, loaded words and emotional appeals. By giving strong associations to the words “training” and “teamwork,” the announcers are using loaded words. The scenes of the boy riding the bike and the girls with the dog may fill us with joy. Therefore, the commercial uses emotional appeals. But after looking away from all of this, I though I noticed some flaws in the scenes. When I first watched the commercial, the bike that the young boy was riding and that dog that the two girls were chasing were two things that had nothing to do with Verizon Wireless. But after I thought about it, I implied that these two things could have something to do with teamwork. This is because two people were working together in relation to the bike and the dog. The young boy was working with the teen to ride the bike and the two girls were working together to catch the dog. In the ad, the announcer said that Verizon Wireless learns and works together to help their customers, which is how the dog and the bike relate to the commercial. After watching this great commercial and using Verizon Wireless, I would recommend this service to anyone who asked me about my cell phone.
http://www.youtube.com/watch?v=2G0loI0Jn5M
ReplyDeleteThe product that is in my commercial is an application for your cell phone called Sprint NFL mobile. It let’s you see your favorite NFL teams live from your phone. The audience that this commercial is directed to is all NFL fans who are old enough to have a cell phone. The ad is targeting these people because it wants to satisfy people who complain about not being able to see the game because they weren’t near a television. The main message of this ad is to make you want to see your favorite team everywhere you go. As for songs there aren’t any in this commercial. In the commercial, Peyton Manning is talking about the product and how you should buy it. He is standing in a garage holding a phone and is wearing a jersey. Peyton Manning is in the commercial and hid body language suggests he wants you to buy it because he has it. The main category of technique being used in this commercial is ethos. It is ethos because it is endorsed by a famous person. The subcategory used in this is testimonial because a celebrity is endorsing the product.
Michael Rohana
ReplyDeleteMs. Biafore
American Literature Blue
11-17-09
The product advertised by the commercial is Proactiv. The audience is anyone that gets sudden breakouts or that has bad acne problems. People that want to prevent acne could also be part of the audience. The makers of Proactiv want to help the viewers to get/keep beautiful, healthy skin.The message of the ad is that you should use Proactiv if you want nice clear skin. There seems to be a cheerful song playing in the background. In this advertisement Jessica Simpson is describing this product as the best acne product. It clears acne and prevents future breakouts. The only person in this ad is Jessica Simpson. Her body language made her seem as if she was very confident about herself and her skin. What stands out to me are the before and after pictures because they are proof that the product actually works since the after pictures show their skin and it looks a lot clearer. The main technique used in this ad was ethos. It was very clear to me because Jessica Simpson was the only person and the whole time she talks about how it helped her to look good for all of her public events. Some subcategories that were used would be transference, testimonial, snob appeal, and facts and figures.
http://www.youtube.com/watch?v=wmYZQmX2Jz8&feature=related
http://www.youtube.com/watch?v=NTJuX8ErKwA
ReplyDeleteThe commercial I choose was the Samsung Ultra Music cell phone. This commercial was targeted to cell phone and mp3 users in their teens and young adults because they are the most likely consumers to purchase and use this product. This age group is also the mostly likely tor enjoy and use this product and enjoy the song and celebrity displayed. The message of this ad is that one side of the cell phone is an mp3 player and the other side is a cellular phone. The song used in the ad is Irreplaceable by Beyonce Knowles. The song is also showing that the phone is “Irreplaceable” and the best phone on the market. In the advertisement Beyonce is walking down a city sidewalk listening to music and singing along on the mp3 side of the phone in a casual outfit. Suddenly she gets a call and the setting changes to an office and she is in business attire and she switches the side of the phone to answer it. Then the business and casual Beyonce run into each other both are using a different side of the phone outside the office building where the phones drop and become one showing how the phone is a phone and Mp3 player in one. Beyonce then picks up the phone and looks at both sides this time in a semi-casual business outfit and walks away. The objects that stand out to me are the outfits used in the ad. The ideas you might associate with them are depending on which side of the phone she is using (Casual or Formal) her outfit changes coinciding with the phone to help depict the phones two different styles. The categories this advertisement would be under are Ethos and Testimonial because a celebrity, Beyonce Knowles, is endorsing the product for the Samsung Company.
http://www.hulu.com/superbowl/55633/super-bowl-xliii-ads-careerbuildercom-tips
ReplyDeleteThe product is an online job searching website that lets you explore your talents ad pick the right job for you. The commercial is directed to the average office worker who is tired of their job that they go to day after day. The demographic of the commercial is the average woman in the car and also the man at the desk. It is a typical office work scene. There are many settings in the commercial. Some of them are a car in a parking lot with a woman, a man in an office cubical, a woman on the back of a dolphin in a tropical paradise, a man crying at a bus stop, someone punching a stuffed koala in the face, and another man in a bathing suit in an office cubicle. The relationship is that they all find different things to hate about their current jobs. They have poor body language by having horrible facial expressions. With the horrible facial expressions there is no need to have a jingle. There is no jingle or song in the commercial. The mood is somewhat depressing but humorous at the same time. The pathos technique is used most frequently in the commercial because it expresses a lot of emotion and sadness. The subcategory is emotion because all the characters display various states of feeling. The object that stands out the most to me is the lady screaming in the car. It is repeated the most and it sums up the whole commercial. The feeling that I associate this with is anger and frustration. The message of the ad is to encourage people to go to the web site and find the right job for themselves.
http://www.youtube.com/watch?v=Lo5gbTirdn4
ReplyDeleteThe commercial I used was a commercial advertising a Sony television. It had both celebrities and the mood and sayings to appeal to happy emotions to make it sell. The audience of this commercial was people who liked to watch sports on television. They are sending a message that Sony televisions are the best televisions to watch sports on. In the commercial they have two celebrities playing ping-pong (one an athlete), while they are playing they are saying Sony televisions are the best and then the non-athlete beats the athlete in ping-pong saying that watching sports on a Sony television will make you better at sports. Sitting in a chair at the table is another celebrity saying that Sony Televisions are the best. This is appealing to emotions of buyers but not facts that the television is any better than the others. The ping-pong table really stands out in this commercial and really draws you into the commercial making you feel like you should buy Sony televisions.
E*TRADE is a company that is an easy way to invest and trade with other businesses throughout the country. The Product is a financial and holding company that allows customers and investors to buy and sell products such as stocks, bonds, and different types of funds and the company offers lending products such as checking and savings accounts, money market accounts, certificates of deposit, and credit cards. The advertisement is directed to people who are interested in buying and selling securities such as investing in communities by volunteering to improve neighborhoods and expand service to others. The ad is targeting this demographic because these people look for good sales and advertisements through marketing and invest in products. With the economy so bad right now and people are losing are losing their jobs, E*TRADE is a business in which you can trade and invest to gain wealth. The message of the ad is to join and take control over money using E*TRADE which is said in the ad to be the most powerful investing machine. In the commercial a baby sang “Take These Broken Wings” by Mr. Mister. The mood of the song is hope, that if you are struggling things will be better if “you learn to fly” meaning by joining the company. In the ad there are two babies sitting in high chairs in front of a webcam. They are talking like grown- ups, with mature voices, and are talking about the economy and how joining E*TRADE will make it easier to gain wealth. They are in a children’s room and are acting as if they know how to use a computer and talk. In the ad the babies act as a customer of etrade and one of them is mature and serious to his money. The other is joking around and singing about how the company can help them. No objects stand out to me except for the two babies. The ideas or feelings that associate with them are their age compared to their voice. It makes it seem like etrade is an easy way to invest and buy stock because the babies are able too. Also it brings humor to the ad, which allows it to be more interesting to the viewers. Out of the 3 main categories of technique, this ad most represents Pathos technique because the ad is humor and it is funny in a way that the viewers still pay attention to what the message is. The subcategory this ad falls under would be plain folks. This is because the ad talks about how everyone is struggling with the economy so bad at the moment and the babies make it seem like anyone can buy stock and it is easy to do.
ReplyDeleteThe television commercial I chose to write about is the American Express card commercial. Although there are no human beings or animals in the commercial physically, there is a man speaking. Inamimate objects which portry different faces try to show the audience how they feel when their American Express card breaks, or has been stolen. This ad provides us you with the information on how to get a new card. Throughout the entire commercial, different faces depict the feelings of a person when they have had their card stolen and need it replaced. When reasurred by American Express that this can happen, they become happy. The background music is relazing and happy and sets a good tone for the whole commercial.
ReplyDeletehttp://www.youtube.com/watch?v=LRf9Spt5toI
ReplyDeleteThe commercial I did was Feria Hair Color by L’Oreal . In the beginning of the commercial upbeat music starts playing and Beyonce and another model walk into a fancy party. The room is silvery shimmery with diamonds, it too looks very fancy. The rest of the commercial Beyonce and bunch of other models are walking around talking to each other and twirling their hair around. They talk about how shiny and multi faceted and our hair can look if you use this product. Also the commercial mentions a new conditioning system they have in the product, and it makes your hair feel like silk. This ad is targeting females and up, the product is about making your hair look shiny and silky, therefore men and kids aren’t interested in a product like this most likely. Females on the other hand are always trying different products to fix something that they don’t like about themselves. Also the commercial is girly and everyone is older, if they were targeting men or young kids they would use a different approach. Some of the techniques the commercial used was snob appeal, everyone looked rich with their fancy clothes and also the room looked very elegant. The people and the setting give people the idea that rich and popular people use this item. Another technique used was repetition, in the commercial they have people saying “I want it” and it was said about four times in the commercial. Lastly they used the testimonial technique because Beyonce was in the commercial talking about the product and I believe there were more famous people in the commercial but I’m not sure. This being said the commercial was ethos because they had Beyonce it. Secondly the few things that stood out to me were the room because it was shiny, which was what the product was supposed to do to your hair. The girl’s hair was so shiny it looked unreal which makes people believe if they use this product there hair can be that shiny too. Lastly the people caught my attention with there perfect hair, good looks, great fashion, they all looked very elegant and upper class. Which comes back to the snob appeal it makes people feel that only the rich use this product. Overall this commercial was very elegant and fancy and uses many different techniques to persuade people.
The product I chose is Miley Cyrus's new clothing line "Miley Cyrus and Max Azria". The clothes are tarheted to anyone from the young age of 10 to about 19. The ad's message is to look like Miley so that you will feel like a superstar. There is one song in the ad,Miley's latest hi"Party in the U.S.A.". It's a catchy upbeat song that's become very popular, which will help more people buy her line. The ad takes place in what seems to be a teenager's bedroom. She is dancing around the room, having fun, and there is even a part where she plays her electric guitar!I had a lot of fun watching this commercial, but the object that sticked out to me the most would probably have to be Miley's electric guitar. This is because I think Miley's amazing at playing music, and it also makes me feel that if I wear her line, I'll look and feel like a rockstar!
ReplyDeleteHere's the link:
http://www.youtube.com/watch?v=1i9hVCG0mlE
Jacob Pivonka
ReplyDeleteBuy Me Worksheet Paragraph
November 22, 2009
http://www.youtube.com/watch?v=eJqnitjqpuM
This e-trade savings account commercial is directed toward viewers of the Super Bowl who are largely adult men and women. They target them because they are the most potential buyers. Through a baby, they’re trying to say, “if you join our savings account you will have extra money because their return on savings is higher than average.” The setting of the ad is in a baby’s room. There are two people in it: a talking baby and a clown. The body language and voice of the baby makes him seem older than he is. The object that stands out to me is the clown in the background, which is associated with children. The advertising uses pathos and logos techniques in their commercial and their advertising subcategories are testimonial and facts and figures, which is portrayed through the baby.
http://www.youtube.com/watch?v=Usw4c7bdqcA
ReplyDeleteIn this AT&T commercial, the product they are advertising are full-keyboard phones. This advertisement is directed towards young or middle-age people who want an easier way to text message or just to have a cool phone. The message of this ad is to tell people AT&T has a phone style for everyone, unlike other cell phone businesses. There is a catchy, up-beat song that attracts the viewers. In the commercial Mary J. Blige is walking in different kinds of styles of clothing, having a different attitude, and having a different phone for each style, showing that AT&T has a phone style for everyone. The objects that stand out to me in this commercial are the colorful, hip outfits Mary J. Blige is wearing and the cell phones that go with each style of clothing. Out of the three main categories the technique used in this ad is Ethos. A subcategory used in this ad is testimonial.
The product is the Citizen Eco Drive watch and the audience is football fans who like quality watches but it can also target watch lovers in general. A large audience will believe in this product because it is endorsed by a respected professional football player. The message of the ad is that this watch is fueled by light, never needs a battery, and is a quality product. There was no song in the ad, however they used sound effects to project power. The ad shows professional football player, Eli Manning, throwing a football, then the watch takes over the entire screen, and it flashes back to the football going through the Citizen watch symbol. There is only one person in the ad who appears strong and confident. The objects of a football and watch are two things that are liked a lot. The ad uses Transference because the words are professional, unstoppable and then adds just like the people who wear it. It also uses Testimonial because it is endorsed by Eli Manning. Finally, it uses Flattery because it appeals to audience vanity by saying that a popular, smart, and wealthy football player wears this watch. There is not a subcategory because it is solely about this particular watch.
ReplyDeletehttp://www.youtube.com/watch?v=jFbgxcCpxto&feature=video_response
Blue
ReplyDeleteThe item trying to be sold is the new Verizon 3G Phone/Phone network. They use a map comparing their 3G network to AT&T's 3G network. They are saying that AT&T's network is spotty and unrelyable. There were sound effects and happy music when it showed the man using Verizon, But the man using AT&T got angry and lame music. The Verizon Ad used pathos and logos techniques in their commercial and their advertising subcategories are testimonial and facts and figures (maps?), which is portrayed by the Map
http://business.techwhack.com/5764-att-sues-verizon
Mkorleski
ReplyDeleteBlue
http://www.youtube.com/watch?v=LbDgdkhWbWk
The product in the commercial I am review is the brand new Damon System Braces. The audience is teenagers who want to have their teeth straightened. The parents of these teens could also be targeted by this commercial.
The advertisement is targeting this demographic because it wants to show them how quick it works. It shows alot of before and after pictures of how a person's smile can be changed. It also shows how people's face profile can change as well. The advertisement claims it is the fastest way to straighten your teeth which is good because no teenager wants to be in braces for a long time. This is a good selling point.
The message is that Damon System Braces have the latest techniques and technology to improve your smile in no time and much quicker than traditional braces.
The advertisement is both education and results. The first part educates you with information on the benefits of using this sytem. Then is shows before and after photos of kids who had these braces.
The relationship of the people in this advertisement is that they have all used the Damon braces system.
The object that stands out to me is the effect of these braces system. Their smiles after using these are amazing.
The three main categories of techniques that are used on this advertising: audience, qualifications and technique.
The subcategories that are used under the categories of qualifications are claims that good experienced orthodontists use this new system of braces and have put on more than 1,000 of these systems already.
www.youtube.com/taylor-bandherocommercial
ReplyDeleteThe commericial I picked to analyze is the Band Hero commmercial with Taylor Swift. The game Band Hero is a musical game for the nintendo Wii that allows you to sing,dance,and play instruments just like a real superstar. This commericial is portrayed as ethos because it is involvess a celebrity advertising it. There are three main techniques used in this commericial; transferencebecuase they have a big time country star using the productand she appears to be having a great time. Testimonial because a celebrity is selling the game to kids who look up to her, so they will buy it. And PLsain Folks because they make it look like Taylor Swift is just some ordinary girl playing the game in her living room but her immagination takes her out on stage performing infront of thousands of people. In the advertisement they have Taylor Swift and her band mates playing Band Hero in her living room and then her walls open up and she walks on to the stage and she is having tons of fun! In the commercial Taylor Swift is wearing a pretty,glittery,stand out dress and her band is wearing what seems to be pajamas. The game varies to many different audiances from young kids to adaults. The relationship of the people in the ad is Taylor Swift dancing and singing with her band then whem she walks onto the stageshe is the center of attentionand her body language implies that she is having fun being herself. The song in this commercial is her smash hit Love Story and the mood of the song is catchy, fun , and puts you in a good mood. The part of the commercial that stands out to me is Taylor Swift singing and appearing to be having a great time adn my feeling about the game is that I would love to buy it and play with my friends.
This product is Jack Link’s Beef Jerky. This product is directed towards anyone who loves beef jerky in the world. This commercial is directed to anyone who loves beef jerky because beef jerky is the product being represented, and if you enjoy eating beef jerky this is the product for you. There is somewhat of a jingle in this commercial but I do not believe it makes the mood of this commercial. In this ad, two men are golfing while enjoying a bag of Jack Link’s Beef Jerky when they come across Sasquatch. They then devise a plan to offer Sasquatch a shaken up beer. They then give the beer to Sasquatch and watch it explode in his face. The men then hop in there golf cart and attempt to drive away laughing, but to their dismay Sasquatch, Sasquatch knocks the golf car over with the men inside, and the commercial ends abruptly. The technique used in this ad is transference, because in this commercial the jerky is associated with laughter and a good time. I would probably not buy this product because I usually do not like eating beef jerky, but this commercial does encourage me to do so.
ReplyDeletehttp://www.youtube.com/results?search_query=jack+link%27s+beef+jerky+messing+with+sasquatch+cold+one&search_type=&aq=f